Do you need the Google Content Network with AdWords?
posted: 22-01-06
author: PrimeVector
website: http://www.free-webmaster-resource.com
views: 4499
comments: 1
total pages: 1
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Do you need the Google Content Network with AdWords?
When you join the Google AdWords program you get the ability to create ads and display them next to search results in the Google search engine. Another option which is selected at default is that your ads are also displayed in their content network. In the content network your links are often displayed on pages that just have a bunch of links on it and don't send you really targeted visitors. If you check your statistics you can see this in effect and often you will see very ugly not targeted pages where your links are being displayed. Pages filled with links from top to bottom and you little ad resides in there somewhere.
Your ad has a much higher probability to get clicked on and to be displayed in the content network then in the search network and the prices for the clicks are lots lower. This is a fact because you are sending traffic to your Web site that is not really targeted (because they didn't do a search and then found you). The cost per click is very low compared to the search engine network.
In most cases it is a good idea to not use the content network and disable that in your campaign settings. This is because the content network is much more easily affected by fraud in all kinds of ways, also for the reason i explained above: “your link is displayed on ugly not targeted link pages”
These facts can cost you money quickly if you forget to disable this function.
For some sites it is a great option though, for example when you have a site that doesn't do well with the search engines or thats perhaps in a market where keywords are just way to expensive for us normal folks, then you can still get traffic to your site by running your ads in the Google content network. Often if you then look at your statistics you will notice people arriving from those banners do stay at some site and actually bookmark it or intensively use it. It depends on the site and you will just have to check your statistics to see what those visitors do and if they are really worth the money you pay for it.
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